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Concrete
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TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


PERLINA TEXTURE

PERLINA TEXTURE DETAILS -

Bring timeless elegance to your walls with itälitex Perlina, a refined marble-like texture inspired by itälian craftsmanship designed for discerning homeowners and designers. Perlina adds depth class, and a luminous finish to both interiors and exteriors. Its creamy, rich texture glides effortlessly for a flawless artisanal look.

Key Features

• Premium Perlina effect with elegant patterns.
• Strong adhesion and weather-resistant formula.
• Long-lasting beauty with UV protection.
• Smooth easy application.

Directions for Use

SURFACE PREPARATION: Clean and dry surface, apply suitable primer.
BASE COAT: Use itälicia Base Coat for optimal bonding.
APPLICATION: Use a steel trowel or spatula to apply in 1-2 coats.
DESIGNING: Create design patterns while wet.
CURING: Let it dry for 24 hours. Avoid water contact during this period.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


RUSTIC TEXTURE

RUSTIC TEXTURE DETAILS -

For those who appreciate raw beauty and earthy aesthetics, itälitex Rustic is the perfect choice. This bold texture lends walls a rugged charm with artisanal undertones. Ideal for feature walls, exteriors, and heritage-style decor, Rustic is where tradition mets durability.

Key Features

• Coarse texture for a handcrafted feel.
• Excellent bonding with high surface coverage.
• Weatherproof and face-resistant.
• Withstands heat, dust, and moisture.

Directions for Use

SURFACE PREPARATION: Ensure clean and dust-free wall. Apply itälicia Primer.
BASE COAT: Use compatible itälicia base coat.
APPLICATION: Apply with steel trowel. then texture using comb/roller as desired.
FINISHING: Let it dry and cure naturally for 24-48 hours.
OPTIONAL: Apply itälicia protective sealer for longer life.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


STONE FINISH TEXTURE

STONE TEXTURE DETAILS -

This bold texture replicates the surface of natural stone with deep reliefs and rugged irregularities. Stone Finish gives a dramatic, sculpted appearance and is ideal for exteriors, garden walls, or large interiors needing character and texture.

Key Features

• Heavy, high-relief stone look.
• Long-lasting and impact-resistant.
• Excellent for large areas and facade walls.
• Weatherproof.
• Customisable tones.

Directions for Use

• Ensure surface is firm and properly primed.
• Apply a thick layer of Stone Texture using a mason's trowel.
• Use carving tools or stamps to form natural stone patterns.
• Let dry for 12-24 hours before applying a protective sealer or stain if desired.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


MARBLE TEXTURE

MARBLE TEXTURE DETAILS -

Inspired by the timeless beauty of polished stone, itälicia Marble Finish replicates the soft veining, tonal richness, and shine of true marble. Ideal for high-end interiors or architectural features, this finish adds a sense o f luxury and permanence.

Key Features

• Elegant marble-like appearance.
• Soft, natural color transitions.
• Smooth high-gloss finish.
• Excellent coverage and longevity.
• Suitable for walls columns, panels.

Directions for Use

• Begin with a flat, primed surface.
• Apply a base coat of neutral tone and allow to dry.
• Use a steel spatula to layer the Marble Finish in thin coats, overlapping strokes.
• Blend colors or veins using a sponge or brush.
• Burnish gently for a glossy, polished effect.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


HERITAGE TEXTURE

HERITAGE TEXTURE DETAILS -

Heritage Finish captures the character of aged plaster, worn stone, and hand-troweled lime. It reflects old-world aesthetics - perfect for colonial, rustic, or classical spaces. Subtle cracks, tonal layering, and brush marks give it a storybook feel.

Key Features

• Vintage, timeworn appeal.
• Matte, absorbent finish.
• Ideal for heritage homes & restorations.
• Breathable and natural.
• Soft patina development over time.

Directions for Use

• Apply the first coat roughly with a trowel for texture.
• Let dry partially, then layer the second coat with controlled variation.
• Use brush strokes, pressing tools, or hand distressing for vintage detail.
• Allow to dry completely before finishing.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


BUBBLE TEXTURE

BUBBLE TEXTURE DETAILS -

A bold and playful choice , Bubble Finish creates soft, crater-like patterns for a tactile, sculptural look. It brings visual interest and fun to walls - ideal for lounges, childran's spaces, or modern artistic interiors.

Key Features

• 3D bubbly texture.
• Playful and contemporary.
• High design impact.
• Customisable pattern density.
• Excellant for focal walls.

Directions for Use

• Mix texture compound to a slightly thick consistency.
• Apply using a roller or trowel for base layer.
• Tap surface with sponge or brush to raise circular bubbles:
• Allow to set and dry.
• Optional: seal with a clear coat.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


CONCRETE TEXTURE

CONCRETE TEXTURE DETAILS -

Minimal, modern, and industrial - Concrete Finish mimics raw cement. It's cool tones and smooth texture pair perfectly with glass, metal, and wood interiors, making it ideal for lofts, offices, and galleries.

Key Features

• Industrial concrete look.
• Smooth matte finish.
• Neutral color palette.
• Pairs well with modern architecture.
• High durability.

Directions for Use

• Apply a flat, thin layer of compound with a trowel.
• After drying, apply the second coat in sweeping, random strokes.
• Burnish lightly for a satin effect or leave raw for an ultra-matte look.
• Cure for 48 hours for full strength.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


VELVET TEXTURE

VELVET TEXTURE DETAILS -

Velvet Finish offers a touch of refined elegance through a soft, tactile surface that resembles the smoothness of fabric. With its muted matte effect and subtle sheen, it elevates walls with understated luxury perfect for modern bedrooms, lounges, or boutique spaces.

Key Features

• Ultra-smooth, fabric-like texture.
• Soft matte finish with depth.
• Enhances light diffusion for a warm feel.
• Elegant and contemporary.
• Stain-resistant and easy to maintain.

Directions for Use

• Prepare a clean, dry. and primed surface.
• Apply the first coat with a flat trowel in smooth, sweeping strokes
• Lot dry and apply a second coat in a criss-cross pattern to build texture depth.
• Lightly burnish for a uniform velvet-like appearance.
• Optional apply a matte sealer for durability.

TEXTURE FINISHES

Experience the enduring beauty of Timeless Textures, a premium range of wall finishes crafted to blend elegance with resilience. Inspired by classical European design and perfected for modern Indian conditions, each texture delivers a distinctive aesthetic rich in depth, smooth in feel, and built to last. Whether you seek the bold charm of Rustic finishes or the graceful sheen of Perlina, these Timeless Textures transforms plain walls into expressive surfaces that stand the test of time. Ideal for both interior and exterior applications, it's more than just a finish, it's a statement.


CLAY TEXTURE

CLAY TEXTURE DETAILS -

Clay Finish reconnects interiors with nature. Its breathable, earthy texture creates a sense of calm and roundedness. Made to evoke traditional \ hand-plastered mud walls, it brings raw elegance and sustainability into modern spaces.

Key Features

• Natural, breathable texture.
• Matte, earth-toned aesthetic.
• Regulates humidity & reduces toxins.
• Perfect for organic, biophilic design.
• Non-toxic and eco-conscious.

Directions for Use

• Dampen the surface slightly before application.
• Apply a generous first coat with a trowel.
• While semi-dry, use a sponge or spatula to create uneven textures or strokes.
• Leave raw for a natural look or smooth lightly for a refined finish.
• Avoid high-gloss sealers to preserve breathability.

itälilux
itälipro itälieco
  • itälilux

    itälilux Luxury Emulsion is what the best opt for. Luxury is in the name, and the quality too, with a toned finish, which is completely washable. Our best, for the best.

    Key Features

    • Excellent UV Protection
    • Green Product
    • Regal Sheen Finish
    • Odourless and low VOC
    • Best in Class Washability
    • 7 years Performance warranty
    • Best in Class coverage
    • Anti-Bacterial and Anti-Fungal

  • Roof Coat
  • itälipro

    itälipro Premium Emulsion gives you a high quality rich finish for your walls. They'd be loving it.
    “The walls, they’ll be loving it.”

    Key Features

    • Excellent UV Protection
    • Crack Proof
    • Premium Finish
    • Odourless and low VOC
    • Best in Class hiding
    • 5 years Performance warranty
    • All weather resistance
    • Rain Proof

  • Roof Coat
  • itälieco

    itälieco Economical Emulsion gives you a smooth finish, durable on exterior surfaces, and the best part, it is super friendly on your pocket.

    Key Features

    • Matte Finish
    • Good Hiding and Coverage
    • Pocket friendly
    • UV Protection
    • Odourless and low VOC
    • 3 years Performance warranty

  • Roof Coat
  • ROOF COAT

    itälicia Roofcoat is formulated with Acrylate-Silicon-Based Technology and, upon curing, provides outstanding waterproofing capabilities. The membranes are highly flexible, accommodating roof movements caused by temperature variations and resisting crack formation.

    Key Features

    • Heat & water resistant.
    • Lower interior temperature upto 8°.
    • General purpose acrylic elastomeric roofseal.
    • Resistant to sunlight, water and heat.
    • Adheres to all roofing surfaces.
    • Self priming emulsion.
    • Acrylate-silicon base technology.

  • Roof Coat
  • HYDROPROOF PRIMER

    itälihydro Damp Proof Basecoat is the perfect partner for your walls, it weathers the storms from the outside, and protects the walls from the devils in the inside, i.e. the dampness. Protect your walls. They deserve it!

    Key Features

    • Polymer Based.
    • Thick Film Formulation.
    • Recommended for Exterior Surfaces.
    • 2 years Performance warranty.

  • Roof Coat
  • AQUALOCK

    Aqualock is an elastomeric waterproofing adhesive designed to be the first line of defence in any wall coating system. Whether you're protecting new surfaces or restoring damp-prone areas, Aqualock ensures a durable, water-resistant foundation.

    Key Features

    • Forms a flexible waterproof barrier.
    • Must be applied before any primer or paint.
    •Excellent adhesion to cement plaster, brickwork, and concrete.
    ⁠• Helps prevent paint failure due to moisture or damp.
    • Suitable for both vertical and horizontal surfaces.
    • Bridges hairline cracks and seals micro-pores.

  • Roof Coat
  • PUTTY BOOSTER

    itälicia Putty Booster is a Poly Carboxyl Ether (PCE) based integral solution for putty. It is an additive to the powder putty and enhances workability and performance of putty. The same can be used with waterproof putty. It increases crack resistance and strength of putty.

    Key Features

    • Reduced cracking & shrinkage.
    • Easy to mix and apply.
    • Increased strength.
    • Increased productivity.
    • Increased pot-life.

  • Roof Coat
  • WALL SEALER

    itäliseal Primer + Emulsion gives you the benefit of two in one. Magic, right? While the primer holds the surface together, the emulsion gives a clean look to your walls. Base-coat the first time around, and topcoat the second, it comes with a 2 years' performance warranty as well.

    Key Features

    • 2-in-1 Benefit, Emulsion as well as Primer.
    • Excellent Hiding.
    • Suitable for Exterior Surfaces.
    • 2 years Performance Warranty.
    • Tinting Friendly.
    • Matt Finish.

  • Roof Coat
  • EXTERIOR PRIMER

    itäliprim Premium Exterior Primer is the perfect basecoat for your walls. Durable, and with an excellent bonding, they provide strength to the surface, and enhance the performance of the topcoat.

    Key Features

    • Excellent Adhesion.
    • Excellent Hiding.
    • Low Odour.
    • Quick Drying.
    • Crack-Filling Properties.

  • Roof Coat
  • UNIVERSAL PRIMER

    itälicia Universal Primer is a high-performance water-based primer designed to provide superior adhesion and a uniform base for all types of topcoats—emulsions, enamels, textures, or cement paints.

    Key Features

    • ⁠Excellent adhesion on multiple surfaces.
    • ⁠Alkali-resistant and efflorescence-blocking.
    • Quick-drying and low VOC.
    • Smooth, matte finish for enhanced topcoat performance.

  • Roof Coat
  • WATER PRIMER

    itäliprim Premium Interior Primer helps create a base for the emulsions to light up your home excellent hiding, and a smooth surface over putty amplifies the performance af the topcoats, hence protecting your walls and ensuring durability.

    Key Features

    • Excellent Adhesion.
    • Quick Drying.
    • Excellent Hiding.
    • Crack-filling Properties.
    • Low Odour.

  • Roof Coat
Water Proof Wall Putty
White Cement Based
  • WALL PUTTY (Water Proof)

    itälishield Hydroproof Wall Putty is a white cement based waterproofing super fine powder, fortified with flexible polymers, which impart excellent filling, levelling and application properties. It ensures a smooth finish to your wall and can be applied on both interior and exterior surface.

    Key Features

    • Applicable on both new or old wall surfaces.
    • Gives a smooth & bright finish.
    • Controlled water vapour permeability.
    • Resists the growth of algae and fungi on wall.
    • Good Intercoat adhesion to Emulsion Paints.
    • Reduction in airborne dust.

  • Roof Coat
  • WALL PUTTY (White Cement Based)

    itälishield Wall Putty is a white cement based super fine powder, fortified with flexible polymers, which impart excellent filling, levelling and application properties. It ensures a smooth finish to your wall and can be applied on both interior and exterior surface.

    Key Features

    • Resist Flaking.
    • Eco-friendly Product.
    • Minimises paint usage.
    • Even smooth surface preparation.
    • Ensure color retention with Supreme Finish.

  • Roof Coat

Get in Touch

We'd love to hear from you! Fill out the form below or reach out directly.

Contact Details

1800-123-0894

italiciapaints@gmail.com

JR Paints Pvt. Ltd. Sandharsi - 140417

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